Quarterly report [Sections 13 or 15(d)]

Contract Liabilities and Costs from Contracts with Customers (Tables)

v3.25.3
Contract Liabilities and Costs from Contracts with Customers (Tables)
9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
Summary of Changes in Franchise Development and Brand Fee Contract Liabilities The following table reflects the change in franchise, including area development and multi-unit agreements, and brand fee contract liabilities for the nine months ended September 30, 2025.

 

 

Franchise development fees

 

 

Brand fees

 

 

Total

 

Balance at December 31, 2024

 

$

115,679

 

 

$

920

 

 

$

116,599

 

Revenue recognized that was included in deferred revenue at the beginning of the year (1)

 

 

(19,440

)

 

 

(403

)

 

 

(19,843

)

Decrease in deferred revenue due to divestiture

 

 

(10,978

)

 

 

 

 

 

(10,978

)

Increase, excluding amounts recognized as revenue during the period

 

 

3,149

 

 

 

880

 

 

 

4,029

 

Balance at September 30, 2025

 

$

88,410

 

 

$

1,397

 

 

$

89,807

 

(1)
Includes revenue recognized as a result of terminations of $10,702 for the nine months ended September 30, 2025.
Summary of Estimated Revenue Expected to be Recognized in Future Related to Performance Obligation

The following table illustrates estimated revenue expected to be recognized in the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of September 30, 2025. The expected future recognition period for deferred franchise and area development fees related to unopened studios is based on management’s best estimate of the beginning of the franchise license term for those studios. The Company elected to not disclose short term contracts, sales and usage-based royalties, marketing fees and any other variable consideration recognized on an “as invoiced” basis.

Contract liabilities to be recognized in revenue

 

Franchise development fees

 

 

Brand fees

 

 

Total

 

Remainder of 2025

 

$

2,220

 

 

$

983

 

 

$

3,203

 

2026

 

 

9,087

 

 

 

414

 

 

 

9,501

 

2027

 

 

9,148

 

 

 

 

 

 

9,148

 

2028

 

 

9,452

 

 

 

 

 

 

9,452

 

2029

 

 

9,268

 

 

 

 

 

 

9,268

 

Thereafter

 

 

49,235

 

 

 

 

 

 

49,235

 

 

$

88,410

 

 

$

1,397

 

 

$

89,807

 

Summary of Components of Deferred Revenue

The following table reflects the components of deferred revenue:

 

 

 

September 30,

 

 

December 31,

 

 

 

2025

 

 

2024

 

Franchise development fees

 

$

88,410

 

 

$

115,679

 

Brand fees

 

 

1,397

 

 

 

920

 

Equipment and other

 

 

13,242

 

 

 

15,248

 

Total deferred revenue

 

 

103,049

 

 

 

131,847

 

Non-current portion of deferred revenue

 

 

79,263

 

 

 

105,935

 

Current portion of deferred revenue

 

$

23,786

 

 

$

25,912