Boutique Fitness Brands Reach Milestone Development; Ink Franchise Deals to Enter Over 200 Territories in First 8 Months

Xponential Fitness' Row House and StretchLab Bring Revolutionary Fitness and Health Concepts to Untapped Markets

IRVINE, Calif., Oct. 9, 2018 /PRNewswire/ -- In just eight short months since launching its franchise opportunity, two of Xponential Fitness' newest boutique fitness brands are quickly becoming prominent forces in the fitness industry. Backed by Xponential Fitness' expertise and support, Row House, the nation's leading fitness rowing brand and StretchLab, an inclusive, energetic assisted stretching concept, announced today impressive nationwide development milestones that include the sale of over 100 franchise territories for each brand.

Founded in 2017, Xponential Fitness is the curator of the leading brands across every vertical in the boutique fitness industry – including Pilates, cycling, assisted-stretching and rowing. (PRNewsfoto/Xponential Fitness)

As part of the brands' strategic nationwide expansion, these latest deals will debut Row House and StretchLab in four and eight new states, respectively. Multiple markets across the country will soon welcome both brands to their communities, including:

  • Bay Area – Nine Row House locations, 17 StretchLab locations
  • Houston – Five Row House locations, 5 StretchLab locations
  • Denver – Five Row House locations, three StretchLab locations
  • Tampa – Four Row House locations, one StretchLab location
  • Westchester County, NY – One Row House location, three StretchLab locations

"Row House and StretchLab have prospered in multiple markets already, proving that the highly-effective, low-impact workout and one-on-one personalized stretching services are filling a niche in the self-care space," said Anthony Geisler, CEO of Xponential Fitness. "Through the support of our sophisticated leadership teams and proven operational systems, we are confident the introduction of the Row House and StretchLab concepts into these new key markets will continue to provide communities with unmatched health and wellness service for years to come."

Offering members the opportunity to engage over 85 percent of the body's muscles with a low risk of injury, Row House is a fitness community focused on providing the comradery and drive fostered by the sport of rowing. Long recognized by the elite athletes, rowing is one of the most effective low-impact, high-energy workouts, as each stroke offers participants to maximize on calorie burn and core activation, while strengthening and lengthening the body and ultimately improving posture.

Introducing people of all ages, fitness levels, genders and sizes to the various health and wellness benefits of working one-on-one with highly trained flexologists™, StretchLab strives to help clients increase mobility and flexibility to achieve a deeper, more advanced stretch. Providing services in an open, modern, fun and approachable environment, StretchLab's deep stretching is not only scientifically proven to effectively decrease pain, lower risk of injury and reduce stress, but it also provides the ability to perform better at work, in the gym and in everyday life.

To ignite further nationwide expansion, Xponential Fitness' team with more than 25 years' experience in fitness franchising, is actively seeking qualified and passionate franchise partners to capitalize on the emerging market success. Backed by a wealth of support, infrastructure and knowledge, the total investment fee to open a Row House is $231,600-$333,750, with StretchLab's initial single-unit investment fees ranging from $153,100 to $223,500. Xponential Fitness continues to attract franchisees interested in investing in multiple unit development agreements – proving its business model's strong potential for organic growth.  

For more information about Row House and StretchLab franchise opportunity, visit and

About Row House
Row House is a boutique rowing concept offering a group fitness environment that brings the comradery and drive fostered by the sport of rowing. Founded in NYC in 2014, Row House offers a smart, effective, low-impact and high-energy fitness program meant to preserve the longevity of the body for all fitness levels. Headquartered in Irvine, CA, Row House is backed by Xponential Fitness, a team with more than 25 years' experience in fitness franchising. To learn more about Row House, visit

About StretchLab:
Founded in 2015 in Venice, California, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic, communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists in a one-on-one or group atmosphere, StretchLab is revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. To learn more about StretchLab, visit

Media Contact: Julianne Stevenson, Fishman Public Relations, 847-945-1300 or

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SOURCE Xponential Fitness