Management Team

Mr. King was appointed our CEO and to our board of directors in June of 2024. Mr. King was previously the CEO of Taco Bell, a division of Yum Brands, from 2019 to 2023. Prior to Taco Bell, he was the President of Adidas North America from 2014 to 2018. Before Adidas, Mr. King built a career over 34 years at TaylorMade where he rose from a territory sales representative to CEO. Mr. King is currently on the Board of Directors for Party City. He holds a Bachelor of Business Administration from the University of Wisconsin-Green Bay.

Mr. Meloun has served as our Chief Financial Officer since July 2018. Previously, Mr. Meloun served in executive roles at The Joint Corp, a national operator, manager and franchisor of chiropractic clinics, including as Chief Financial Officer, and as Director of Financial Planning and Reporting. Prior to that, Mr. Meloun served as a Senior Director of Financial Planning and Analysis at the University of Phoenix, where he provided guidance to the Chief Financial Officer and Vice President. Earlier in his career, Mr. Meloun served as World Wide Financial Planning & Analysis Manager at Emerson Network Power, and, prior to that, Mr. Meloun held various roles at Motorola, most recently serving as Senior Marketing and Engineering Analyst. Mr. Meloun holds both a B.S. and an M.B.A. from Arizona State University.

Mr. Kawaja was appointed our President of North America in January 2025. Prior to being promoted to President of North America, Mr. Kawaja had served as the company’s President of Wholesale since October 2024. Before Xponential Fitness, he was President at G/FORE from 2023 to 2024, and Chief Executive Officer - Americas at Performance54 from 2021 to 2022. Prior to Performance54, he spent over 10 years at TaylorMade Golf Company, rising to the role of President, as well as over fifteen years at Adidas Group, where he went on to become head of Marketing for North America. Mr. Kawaja currently serves as a board member for the Curling Group.

Mr. Weiderhoft was appointed our COO in January 2025. Mr. Weiderhoft was previously the Chief Operating Officer and Vice President of Franchising for Central Bark USA from 2022 to 2025. Prior to Central Bark USA, he was Chief Executive Officer at Wow Wow Hawaiian Lemonade from 2019 to 2022. Before Wow Wow Hawaiian Lemonade, Mr. Weiderhoft spent over five years at Massage Envy where he rose from Director of Field Operations to Vice President of Franchise Development. Mr. Weiderhoft currently serves as a board advisor for Carousel's Soft Serve Icery. He holds an Ed.D. from Capella University and an M.S. from The University of Arizona.

Mr. Hagopian has served as our Chief Legal Officer since March 2023. Previously, Mr. Hagopian served in several general counsel or other legal executive roles at both publicly-traded and privately-held growth companies. Immediately prior to joining Xponential, Mr. Hagopian served as General Counsel of Newlight Technologies, Inc., a biotechnology and manufacturing start-up. From 2021-2022, Mr. Hagopian was Chief Legal Officer of BetMGM, a leading privately held sports betting entertainment company partially owned by MGM Resorts International. Prior to that, Mr. Hagopian held several in-house roles at MGM Resorts International, most recent of which was a four-year tenure as Chief Corporate Counsel. Mr. Hagopian started his career at Gibson, Dunn & Crutcher, serving as a corporate attorney from 2005 to 2011. Mr. Hagopian received a B.S. degree from USC Marshall School of Business, and a J.D. from Georgetown University Law Center.