Management Team

Mr. Nuzzo was appointed our CEO and to our board of directors in August 2025. He is a seasoned executive with over 25 years of leadership experience in the retail and consumer services industry, with a strong track record across strategic, operational, financial, and growth-driving disciplines. Most recently, as CEO of Eyemart Express, Mr. Nuzzo reinvigorated the business—delivering exceptional revenue growth both in-store and online—which led to its successful acquisition by VSP Vision in January 2025. Prior to that, during his six-year tenure at Petco as CFO and later COO, Mr. Nuzzo led a successful turnaround of the pet services division and introduced an innovative in-store veterinary hospital concept, scaling it to over 200 locations. He also played a pivotal role in Petco’s 2016 sale transaction, its 2021 IPO, and its expansion into Canada and Mexico. Mr. Nuzzo currently serves on the boards of KinderCare Learning Centers and Fleet Farm. He holds an MBA from The University of Chicago Booth School of Business and a BA in Economics from Kenyon College.

Ms. Parra was appointed President in May 2026. She is a transformational executive with more than 20 years of leadership experience building and scaling high-performing brands. She brings deep expertise across marketing, operations, product development, and digital, with a proven ability to drive profitable growth, enhance operating performance, and strengthen brand relevance . Her leadership experience spans Fortune 100 companies, private equity-backed organizations, franchise systems, and high-growth businesses. Most recently, Ms. Parra served as President and Chief Brand Officer of McAlister’s Deli at GoTo Foods, where she oversaw the $1+ billion brand’s P&L, strategy, operations, and franchisee relations, driving EBITDA growth and new unit expansion. During her tenure at GoTo Foods, she led Marketing & Culinary Innovation at GoTo Foods, across seven brands including Cinnabon, Auntie Anne’s and Jamba. She also has held C-level and executive roles at Pep Boys, Build.com, Caesars Entertainment and Petco. Danielle holds a business degree and an advertising degree from the University of Georgia and is an active member of the Resource Development & Marketing Board Committee for the Boys & Girls Club of Metro Atlanta.

Mr. Julian was appointed Interim Chief Financial Officer of Xponential Fitness in March 2026. He is a seasoned financial executive with more than 30 years of leadership experience across public consumer and retail companies, with deep expertise in financial strategy, capital markets, and operational execution. Most recently, Mr. Julian served as Chief Financial Officer of TheRealReal, where he helped guide the luxury consignment platform through a period of strategic and operational focus. Earlier in his career, Mr. Julian served as Chief Financial Officer of Sportsman’s Warehouse, Executive Vice President, Chief Financial Officer and Treasurer at Deluxe Entertainment Services Group, and SVP & Chief Financial Officer of Callaway Golf. Across these roles, he led financial planning, capital allocation, and investor engagement initiatives while supporting growth, operational improvements, and strategic transactions. Mr. Julian currently serves on the boards of PROG Holdings, Rayton, and Shoals Technologies Group, where he chairs the audit committee. He holds an MBA from the University of Michigan’s Stephen M. Ross School of Business.

Ms. So has served as Chief Marketing Officer since May 2026. She brings more than 20 years of experience leading brand, digital, e-commerce, creative, and customer growth strategies across some of today’s most recognized consumer brands. Throughout her career, Ms. So has built a reputation for combining bold brand storytelling with data-driven marketing and customer experience innovation. She has held senior leadership roles at companies including Shake Shack and The Children’s Place, where she led transformative marketing and customer engagement initiatives focused on accelerating growth, deepening customer loyalty, and modernizing consumer experience. Ms. So is known for building high-performing teams, fostering collaboration, and bringing a customer-first mindset to every aspect of the business.

Mr. Quade is a results-driven technology executive with over 25 years of experience leading digital transformation and IT strategy in the retail and consumer brands sectors. He specializes in building scalable technology platforms that enhance omnichannel operations, e-commerce capabilities, and customer experiences. He previously served as Chief Information Officer at Tillys and Hot Topic, where he guided the organizations through significant growth and the challenges of the pandemic by implementing curbside pickup, same-day delivery, and modern infrastructure solutions. Throughout his career, Mr. Quade has held senior technology leadership roles at Billabong, Fox Racing, Spy Optic, ResMed, Cisco Systems, and Linksys. Mr. Quade holds an MBA and a B.S. in Business Administration, Management Information Systems from California Polytechnic State University, San Luis Obispo.

Mr. O’Connor has served as our Chief Legal Counsel and Administrative Officer since November 2025. Previously, Mr. O’Connor served in executive roles at European Wax Center, Inc., a franchisor and operator of out-of-home waxing services in the United States, including the roles of Chief Administrative Officer, Chief Human Resources Officer, and General Counsel and Corporate Secretary. Prior to that, Mr. O’Connor served as Vice President and Deputy General Counsel for American Eagle Outfitters, Inc as well as in various roles at GNC Holdings Inc., including Vice President, Deputy General Counsel, Chief Compliance Officer, and Corporate Secretary. Earlier in his career, he served as a Partner at McGuireWoods LLP. Mr. O’Connor received a B.A. degree from the University of Michigan and a J.D. from the University of Pittsburgh School of Law.

Ms. Lopez was appointed our CPO in May 2025. She has 30+ years of experience driving transformative HR strategy, corporate growth, and sustainable practices across consumer goods, life sciences, manufacturing, and healthcare. With expertise in mergers and acquisitions, organizational restructuring, and global HR strategy, she has contributed to the success of notable companies such as Comfort Keepers, Fluor, Allergan, Arbonne, and Bausch + Lomb. Ms. Lopez holds an MBA with an emphasis in Human Resources and is the Business Ambassador for the United Nations Sustainable Development Goals.

Bob Kaufman currently serves as President of International, bringing over two decades of global franchise and business development expertise. From 2019 to 2023, he led Global Franchise Operations at Mathnasium LLC. He previously founded and served as CEO of SpireWorks, a fast-casual restaurant concept. Earlier roles include leadership positions at The Coffee Bean & Tea Leaf and Tower Records, where he oversaw international expansion, franchise strategy and operations. Bob has worked across 50+ countries and is fluent in multiple languages. His career reflects a deep commitment to growth strategy, operational excellence, and global brand development.