Quarterly report pursuant to Section 13 or 15(d)

Contract Liabilities and Costs from Contracts with Customers

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Contract Liabilities and Costs from Contracts with Customers
 3 Months Ended
Mar. 31, 2024
Revenue from Contract with Customer [Abstract]  
Contract Liabilities and Costs from Contracts with Customers

Note 4 – Contract Liabilities and Costs from Contracts with Customers

Contract liabilities – Contract liabilities consist of deferred revenue resulting from franchise fees, development fees and master franchise fees paid by franchisees, which are recognized over time on a straight-line basis over the franchise agreement term. The Company also receives upfront payments from vendors under agreements that give the vendors access to franchisees’ members to provide certain services to the members (“brand fees”). Revenue from the upfront payments is recognized on a straight-line basis over the agreement term and is reported in other service revenue. Also included in the deferred revenue balance are non-refundable prepayments for merchandise and equipment, as well as revenues for training, service revenue and on-demand fees for which the associated products or services have not yet been provided to the customer. The Company classifies these contract liabilities as either current deferred revenue or non-current deferred revenue in the condensed consolidated balance sheets based on the anticipated timing of delivery. The following table reflects the change in franchise development and brand fee contract liabilities for the three months ended March 31, 2024. Other deferred revenue amounts of $18,472 are excluded from the table as the original expected duration of the contracts is one year or less.

 

 

 

Franchise
development
fees

 

 

Brand fees

 

 

Total

 

Balance at December 31, 2023

 

$

127,162

 

 

$

2,540

 

 

$

129,702

 

Revenue recognized that was included in deferred
   revenue at the beginning of the year

 

 

(6,922

)

 

 

(794

)

 

 

(7,716

)

Increase, excluding amounts recognized as revenue
   during the period

 

 

5,462

 

 

 

56

 

 

 

5,518

 

Balance at March 31, 2024

 

$

125,702

 

 

$

1,802

 

 

$

127,504

 

 

The following table illustrates estimated revenue expected to be recognized in the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of March 31, 2024. The expected future recognition period for deferred franchise development fees related to unopened studios is based on management’s best estimate of the beginning of the franchise license term for those studios. The Company elected to not disclose short term contracts, sales and usage-based royalties, marketing fees and any other variable consideration recognized on an “as invoiced” basis.

 

Contract liabilities to be recognized in revenue in

 

Franchise
development
fees

 

 

Brand fees

 

 

Total

 

Remainder of 2024

 

$

7,897

 

 

$

974

 

 

$

8,871

 

2025

 

 

10,584

 

 

 

414

 

 

 

10,998

 

2026

 

 

11,415

 

 

 

414

 

 

 

11,829

 

2027

 

 

12,667

 

 

 

—

 

 

 

12,667

 

2028

 

 

12,819

 

 

 

—

 

 

 

12,819

 

Thereafter

 

 

70,320

 

 

 

—

 

 

 

70,320

 

 

$

125,702

 

 

$

1,802

 

 

$

127,504

 

 

The following table reflects the components of deferred revenue:

 

 

 

March 31,

 

 

December 31,

 

 

 

2024

 

 

2023

 

Franchise and area development fees

 

$

125,702

 

 

$

127,162

 

Brand fees

 

 

1,802

 

 

 

2,540

 

Equipment and other

 

 

18,472

 

 

 

22,277

 

Total deferred revenue

 

 

145,976

 

 

 

151,979

 

Non-current portion of deferred revenue

 

 

115,866

 

 

 

117,305

 

Current portion of deferred revenue

 

$

30,110

 

 

$

34,674

 

 

Contract costs – Contract costs consist of deferred commissions resulting from franchise and area development sales by third-party and affiliate brokers and sales personnel. The total commission is deferred at the point of a franchise sale. The commissions are evenly split among the number of studios purchased under the development agreement and begin to be amortized when a subsequent franchise agreement is executed. The commissions are recognized on a straight-line basis over the initial ten-year franchise agreement term to align with the recognition of the franchise agreement or area development fees. The Company classifies these deferred contract costs as either current deferred costs or non-current deferred costs in the condensed consolidated balance sheets. The associated expense is classified within costs of franchise and service revenue in the condensed consolidated statements of operations. At March 31, 2024 and December 31, 2023, there were approximately $4,127 and $4,126 of current deferred costs and approximately $45,243 and $46,221 in non-current deferred costs, respectively. The Company recognized franchise sales commission expense of approximately $2,845 and $2,035 for the three months ended March 31, 2024 and 2023, respectively.