| Schedule of Intangible Assets |
Intangible assets consisted of the following:
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June 30, 2025 |
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December 31, 2024 |
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|
Amortization
period
(years) |
|
Gross
amount |
|
|
Accumulated
amortization |
|
|
Net
amount |
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|
Gross
amount |
|
|
Accumulated
amortization |
|
|
Net
amount |
|
Trademarks |
|
10 |
|
$ |
23,410 |
|
|
$ |
(7,998 |
) |
|
$ |
15,412 |
|
|
$ |
23,410 |
|
|
$ |
(6,828 |
) |
|
$ |
16,582 |
|
Franchise agreements |
|
7.5 – 10 |
|
|
31,800 |
|
|
|
(24,169 |
) |
|
|
7,631 |
|
|
|
31,800 |
|
|
|
(22,210 |
) |
|
|
9,590 |
|
Intellectual property |
|
5 |
|
|
670 |
|
|
|
(201 |
) |
|
|
469 |
|
|
|
670 |
|
|
|
(134 |
) |
|
|
536 |
|
Web design and domain |
|
3 – 10 |
|
|
413 |
|
|
|
(385 |
) |
|
|
28 |
|
|
|
413 |
|
|
|
(380 |
) |
|
|
33 |
|
Deferred video production costs |
|
3 |
|
|
6,904 |
|
|
|
(5,001 |
) |
|
|
1,903 |
|
|
|
6,102 |
|
|
|
(4,255 |
) |
|
|
1,847 |
|
Total definite-lived intangible assets |
|
|
|
|
63,197 |
|
|
|
(37,754 |
) |
|
|
25,443 |
|
|
|
62,395 |
|
|
|
(33,807 |
) |
|
|
28,588 |
|
Indefinite-lived intangible assets: |
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Trademarks |
|
N/A |
|
|
68,907 |
|
|
|
— |
|
|
|
68,907 |
|
|
|
72,356 |
|
|
|
— |
|
|
|
72,356 |
|
Total intangible assets |
|
|
|
$ |
132,104 |
|
|
$ |
(37,754 |
) |
|
$ |
94,350 |
|
|
$ |
134,751 |
|
|
$ |
(33,807 |
) |
|
$ |
100,944 |
|
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| Schedule of Anticipated Future Amortization Expense of Intangible Assets |
The anticipated future amortization expense of intangible assets is as follows:
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|
|
|
|
|
|
Amount |
|
Remainder of 2025 |
|
$ |
3,865 |
|
2026 |
|
|
5,258 |
|
2027 |
|
|
3,667 |
|
2028 |
|
|
3,183 |
|
2029 |
|
|
2,856 |
|
Thereafter |
|
|
6,614 |
|
Total |
|
$ |
25,443 |
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